The Healthy Steps Project
When you have your own nutrition business you’re always worried about where that next client is coming from.
You join Instagram, LinkedIn, Facebook, create newsletters, word of mouth, anything that generates more buzz and connection for you and your practice. But it still never seems to generate enough clients to build a thriving business
So what do you do when social media, your newsletters and word of mouth don’t bring in the number of clients you hoped they would? Where do you turn to next?
You love what you do, but the marketing is slowing you down. How can you build your business so that you’re generating more clients per month and becoming that ‘go-to’ nutritionist in your community?
Those thoughts and concerns are real. And we used to ask ourselves those same questions.
Then one day, we had an idea that changed everything in our practices. An idea that from the very beginning, has reliably generated 1-2 new clients each and every month
And we want to share it with our fellow health professionals so we’re introducing…
Show potential clients that you’re nutrition-knowledgeable, reliable and the “go to” expert in your community by implementing The Healthy Steps Project in your business building strategy.
Healthy Steps is a turnkey, community based walking program, led by you, that turns walkers into paying clients because they quickly come to know, trust and hire you. Those walkers enthusiastically pass your name along to their friends and family along the way
As a result, you quickly build a reliable, steady stream of new clients to your business each and every month — just like it did ours!
All without relying on pricey Facebook ads, staging the perfect images for Instagram or spending hours upon hours trying to write your next brilliant blog post.
Click here to see what’s included.
Steps
It’s simple, fun and easy to implement The Healthy Steps Project into your practice.
You’ll learn the exact steps we took to fill my first Healthy Steps group.
How to keep the conversation moving
How to convert them into paying clients
How to choose topics that strike a chord and inspire them to hire you
How to ask for and get referrals
How to create raving fans
How to create content that inspires them to hire and refer your services
How to build your email list of participants
How to fill your first group, second, third and beyond
How to get walkers to keep coming back, week after week.
Just like for us, your walkers will become regulars and not want to miss an event! Consistency is key and only bad weather should be the reason to cancel.
How to show them that you do really care and how wonderful a nutritionist you’ll be when they choose to see you privately
How to keep growing the number of participants
Want to see a sample of one of our talks? Please click here.
Purchase
Details on our two payment options and all of the goodies you will receive to help you start.
We recognize not everyone enjoys creating bite-sized, powerful content pods as much as we do, which led us to create The Healthy Steps project.
The Healthy Steps Starter Pack - $89* includes:
4 different relevant, health-related topics to share with participants. One talk for each walk, each talk on a specific topic.
Each talk:
· Has a functional nutrition perspective
· Contains a cohesive, short, info sheet written in bullet points, easy for you to read on the go
· Can be delivered to your walkers in 15 minutes
· Is easy to learn, easy to understand and easy to teach…
In addition, you get:
A handout and recipe that correlates with the talk’s topic to share with your participants after the walk. This further cements your role as a trusted resource
One month of access to our private Facebook Group with a tribe of like-minded nutrition professionals who truly care about the health and well being of people in their community.
And access to our monthly private ZOOM call.
The step by step training for how to structure the program and always fill your events
*This price will change to $139 as of June 1, 2019.
The Client Generating Walk & Talk Subscription Service - $89* per month (cost will increase as of June 1st to $139).
This includes 4 different topics (for four talks) emailed to you on the first of each month.
This service alone saves you 12-16 hours by not having to create your own content each month. And you won’t have to pay a pricey copywriter to do it for you
*You can continue receiving the monthly bundle for $89 if purchased before June 1st, 2019.
For subscription purchase please contact us.)
Want to see a sample of one of our talks? Please click here.
About Us
Sandi Cohen
I’m Sandi Cohen, a Functional Nutrition Lifestyle Practitioner, Nutrition Educator, and a Certified Nutrition Consultant. I have a private practice that is available to clients around the globe by phone. I also offer group elimination programs by phone, SCN Group Walk & Talks in Los Angeles, and an e-book called the “College Health Secrets for Girls” for sale on Amazon and my website.
sandicohennutrition.com
Sandra Brougher
I’m Sandra Brougher, a Certified Nutritional Therapy Practitioner and a Functional Nutrition LIfestyle Practitioner. I currently work for FxNutrition (FxNA) in their clinic as their lead nutritionist supporting clients all the over the world with their chronic health conditions.
I love doing The Healthy Steps Project! The topics Sandi covers are so interesting and I leave each time with specific ways I can make minor changes in my life to better my health and wellness. She has created an amazing community of women who are supportive of each other and who I look forward to walking with on Saturday mornings.
-Julie Levi
The Healthy Steps Project led by Sandi Cohen every Saturday morning is an amazing opportunity to meet incredible women, gain valuable insight about health and nutrition all while exercising! You would be missing an incredible opportunity if you didn't consider coming out and joining us on our two hour (yes, it's doable no matter your exercise level) walk around the Santa Monica beach area. I always feel so invigorated each week after doing this. A great way to start your weekend!
-Jennifer Sternberg
I have been part of the Healthy Steps Project with Sandi for the last 6 months. Sandi has changed my life as far as exercise and eating a healthy diet. She also shares delicious recipes and great tips on sleeping, dealing with anxiety, mediation etc...I enjoy my Saturday mornings so much with all the other HSP ladies. It’s a nice Saturday tradition and I hope she will continue these walk/talks for a long time.
-Lisa Chadwick
-Team HSP
I am a frequent participant in The Healthy Steps Project and I recommend it highly to anyone who is interested in nutritionand overall health. Sandi is passionate about her work and has in-depth knowledge of all things related to nutrition and how what we eat affects our bodies and minds. From sleep to mood to menopause, Sandi covers it all in a way that’s comprehensive yet easy to understand. It’s an easy, fun way to work on your health and fitness goals – and I love ending the walk with a Sandi-approved healthy smoothie or chai tea latte!
FAQs
Q: It gets really cold here and we can’t walk outside. What do we do?
A: Choose an indoor space like a mall, or museum, or dress really warm if weather permits!
Q: Can I put my logo on the materials?
A: Yes, this is a white label product. You’re free to add your name, logo, contact info…
Q: What happens if I only want to do this two times per month instead of four?
A: That’s fine. You’ll still be able to use this content and build it into your blog or Facebook Lives.
Q: What if I need to take a break?
A: That’s fine, you can cancel your subscription anytime. When you come back, you’ll simply join at the current monthly subscription rate. But as long as you stay subscribed at your original plan, you’ll be grandfathered in as long as you keep your subscription active.
Q: What if the walkers ask me questions that I don’t know?
A: Keep the conversation specific to your topic of choice, but let them know that their welcome to ask you any questions pertaining to that topic. If questions are outside the topic, either email them later or make that connection by suggesting they come see you as a personal client!
Q: Should I tell the group about my practice at every walk?
A: Absolutely! You’ll always have new walkers joining your group that may come at the last minute.
Q: Should I stay ahead of the group when we are walking?
A: It’s great to start out that way, but make a conscious effort to walk with every person in your group. Be friendly and ask them if they have any questions pertaining to the topic you discussed. A walker may ask for your business card, so have them ready!
Q: Does this program work if I only want to do talks in a different format outside of a walking group?
A: Yes, absolutely. These talks work for any talks you may give whether to a local group, a yoga studio, etc.
Please contact thehealthystepsproject@gmail.com with any other questions.
